​Localization. A beautiful and resonant word, meaning the translation of the textual maintenance software, the internet-site, and of any other information which has to be transferred wholesale into a new cultural context, not disrupting it and maintaining its beneficial effect. Localization involves the work of translators, advertising specialists, lawyers, programmers… Very many high-caliber specialists are employed in this mutual creative process. Why would you not limit it just to translation? There are many stories surrounding the naming of cars which illustrate this point. For example, the Chevrolet Nova in Spanish-speaking countries is associated with the translation of the phrase “no va” i.e., “doesn’t go”; the Lada Kalina also had its name changed in Finland since “kalina” means “clank, rattle”; the Mitsubishi Pajero in certain countries was turned into Montero. Similar examples can be found in the histories of every automobile manufacturing company.

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​Administrative functions in any enterprise may be both profitable and costly. The search for new clients holds the promise of immediate profits, as does retaining existing partners and keeping up their interest in cooperation. The development of new potential directions holds the promise of potential gains.But since there always are those types of activities which bring nothing but costs (ordering between offices, the search for advantageous suppliers, etc.), it makes sense to minimize these costs. It is possible to cut finance costs by agreeing on discounts with a long-term supplier. It is possible to arrange a joint settlement, mutually beneficial to both sides. It is possible to simply save time, getting products through the optimal ratio of “price to quality” with trusted and approved partners who are fully aware of the details of your orders and their specific particularities. You will not waste time on explanations, on corrections to contracts, or on extended letter writing and the exchange of kilometers of faxes.

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