Localisation
Localization. A beautiful and resonant word, meaning the translation of the textual maintenance software, the internet-site, and of any other information which has to be transferred wholesale into a new cultural context, not disrupting it and maintaining its beneficial effect. Localization involves the work of translators, advertising specialists, lawyers, programmers… Very many high-caliber specialists are employed in this mutual creative process. Why would you not limit it just to translation? There are many stories surrounding the naming of cars which […]